Filson

Featured on Ads of The World

Opening The Outdoors

Minorities make up a significant portion of the outdoor industry, yet they are barely visible looking in. Filson is changing the way we think about what it means to be outdoorsy.

The Outsiders is not an ad campaign. It’s a movement to create space and growth for people of color in the outdoor community.

CASE STUDY

OOO

PRINT

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Field guide

This direct mailer was sent to followers of popular Instagram accounts @brownpeoplecamping and @outdoorafro. It opens the door to the Outsiders community and offers specific ways around the usual barriers that keep people inside: representation, community, and investment. 

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CW: Cate Cook

AD: Morgan Debrincat

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